Create The 
Future

Trend - As short-form, vertical video apps continue to gain popularity, brands are looking to expand the types of content available in the space. Brands launch apps focused on delivering full-scale drama series in short-form vertical doses as an alternative to apps focused on individual user-created videos.

Insight - Audiences increasingly feel overwhelmed by committing to full-scale TV shows yet are also unsatisfied with algorithmic social?video feeds that lack cohesive storytelling. Many want entertainment that fits into small pockets of time without sacrificing plot, emotion or continuity. At the same time, younger viewers are already accustomed to phone?first media and expect stories to match their habits. Narrative?focused microdrama apps resolve this tension by offering more intentional content.