Berry-Flavored Kiwi Fruits

Zespri RubyRed Kiwifruit is making its debut at participating retailers in the US and Canada to build on the popularity of the brand's SunGold and Green fruits. The fruit features a vibrant reddish interior that will reveal a berry-like sweetness, while also being high in antioxidants like vitamin C to make it both delicious and healthy. The product was rolled out as part of a trial with a QR code on each pack, which enabled consumers to have their say on the fruit and revealed enthusiasm around the specialty fruit.

President, North America Darren LaMothe spoke on the Zespri RubyRed Kiwifruit saying, "Zespri RubyRedKiwifruit is the result of over two decades of precision breeding and dedication. It appeals to new households, expanding penetration and adding incremental buyers rather than shifting share within the kiwi category. Preliminary data from our West Coast trial shows RubyRed Kiwifruit not only attracted curious trial shoppers, but it also converted them into engaged, multi-variety kiwi buyers. Its performance validates that shoppers are ready for our berry flavored RubyRed Kiwi.”