In this digital day and age, what's better way to raise awareness for a good cause other than using viral marketing and online initiatives? Tapping into the most popular channel of online videos is the Youtube 'Project of Awesome.'
YouTube stars Michelle Phan, Phil DeFranco, Michael Buckley and a number of other vloggers will promote charities during a live stream telethon-style event on Saturday December 18, 2010. Users are encouraged to upload videos for their favorite causes and charities and hopefully take over Youtube's homepage. 'Project of Awesome' is definitely a great viral way to raise awareness and encourage action.