By its very nature as a free online forum for posting videos, YouTube's community is essential to the site's overall health, and the new 'YouTube Hero' system is an attempt to get the community more involved in its own moderation and upkeep. The gamified system rewards points for actions that help the community as a whole, and these points translate into tangible benefits for YouTube users.
To become a YouTube Hero, anyone with a Google account simply has to sign up. They can then earn points by either reporting videos that violate the YouTube community guidelines, contributing to video subtitles, or answering questions on the YouTube forum.
With enough points, YouTube Heroes gain benefits on the site. The early levels include special "hero hangouts" and exclusive workshops, but the top YouTube Heroes can even get sneak previews of product launches.