Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Your Honda, Your Way' Campaign Promotes Personalized Options

 - Jan 7, 2012
References: honda & popsop
Personalization is a major factor in driving sales these days, so it's no surprise that Honda has released a campaign, called 'Your Honda, Your Way,' that encourages UK customers to personalize their own set of features and services when buying a new Honda.

Paul Runza, Tactical Marketing Manager at Honda, says the 'Your Honda, Your Way' campaign gives people "the flexibility to tailor-make a package which best suits their individual needs."

To promote the 'Your Honda, Your Way' campaign, the automaker has teamed up with British-based confectionery manufacturer Swizzels Matlow -- the makers of Love Hearts -- on a new print advertisement that sweetly promotes the personalization offer. The ad features images of Love Hearts saying things like "Be Mine" and "Pick Me" along with information about Honda's new offers, such as four-year extended guarantee and servicing.