The Yoobi Branding is Inspired by the Temaki Hand-Rolled Sushi

 - Aug 24, 2012
References: icodesign &
Inspired by the restaurant's dish of choice, the Yoobi Branding is all about clean lines, geometric shapes and modern sensibilities. Influenced by the angular shape of the temaki, a delicious hand-rolled sushi, a triangular form is present throughout both the company's identity and the restaurant's physical space. The ingredients have also influenced the use of vibrant colors throughout, which add a playful tone to the contemporary design of the Yoobi Branding.

Conceived by Ico Design, the Yoobi Branding is strikingly consistent. It is clear that the vision was not only ideated fully, but also executed expertly. The studio reveals, "Pursuing a robust brand strategy, we identified values that capture the energy of South America, the contemporary artistic flair of London, and the respect of Japanese culture."