The temperatures are dropping as the colder seasons take over and Lolë prepares by kicking off its Yellow Label program. This essentially revives the use of jackets that have been gently used, acting as a jacket drive that happens annually. This program runs throughout different local communities all across North America in hopes of encouraging responsible fashion consumption while giving warmth through the colder seasons.
The Yellow Label program follows a simple three-step process -- first customers bring any outerwear pieces to the nearest Lolë retail location between October 11th to November 11th this year, Lolë will then professionally dry-clean the donated items and resell them at a pop-up location located in downtown Montreal. The third and final process is the donation of resale profits towards local food banks all across the U.S. and Canada. To thank customers for donating their gently used outerwear, Lolë will be giving a $50 CAD discount to purchase a Lolë coat.