The Fall/Winter 2018 H&M Conscious Exclusive collection puts a spotlight on sustainable fabric, with garments made from recycled cashmere and velvet made from recycled polyester. As part of its commitment to eco-friendly fashion, the online-only range from H&M also features leftover ECONYL from the H&M Conscious Exclusive Spring/Summer 2018 collection.
In the collection, consumers will find styles that are modern, laid-back and luxurious. Some of the standout pieces include full-length black coats, sequinned floral jackets made from recycled PET bottles and a printed dress made from 100% organic silk. When it comes to dressing up the pieces from the H&M Conscious Exclusive collection with accessories, consumers are able to make the most of new eco-friendly statement pieces like earrings, socks, scarves and footwear made from recycled materials.
Why This Trend Is Growing
- Sustainable Fabric
- Opportunity for disruptive innovation in creating new sustainable fabric materials and production processes.
- Recycled Materials
- Opportunity for disruptive innovation in developing new ways to recycle materials for fashion and apparel.
- Eco-friendly Accessories
- Opportunity for disruptive innovation in designing and producing accessories using recycled and sustainable materials.
Industries Being Reshaped
- Fashion & Apparel
- Opportunity for disruptive innovation in adopting sustainable fabric and recycling practices across the fashion industry.
- Textile Manufacturing
- Opportunity for disruptive innovation in developing new manufacturing processes to create sustainable fabrics from recycled materials.
- Accessories
- Opportunity for disruptive innovation in the production of eco-friendly accessories, such as earrings, socks, scarves, and footwear.
