The latest Applecore collection delivers comfort-minded pieces that are designed to be layered throughout the colder seasons. The pieces are adorned in graphic details and are driven by conceptual storytelling. The seasonal items boast branding details that read "ac" across elongated lab coats and velvet constructed sweatsuits. It also sees branding that recalls the collection's highlighting theme, which is 'Identity.'
The capsule is segregated into three sections -- the first is a pale neutral approach to spotlight newborns and their purity on silhouettes such as zippered jackets and tracksuits. The second is done in a broader scope of colors to showcase the vast life experiences that come as people grow with the obstacles to overcome. The third shows life's struggles through dark colors and fear in the form or camouflage.
Story-Informed Layering Apparel
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