Word Pattern Waterfalls

Japan's Koei Makes Displays Unique with Artificial Waterways

If you are thinking of a unique way to propose or simply want to display a message, check out the Koei man-made waterfalls.

Koei is one of Japan's leading companies in artificial waterways. Its design utilizes letters, objects, numbers and more. The possibilities are endless as Koei can make anything come out of the waterfall. Not just limited to waterfalls, Koei also creates stunning rivers, ponds and fountains that can be displayed all over the world, and which can be coordinated with lighting and sound systems. The company even created a burning water/fire torch!

Artificial Waterways Displays
Creating unique displays using artificial waterways and lighting systems presents opportunities for innovation in experiential marketing.
Custom Waterfall Designs
Designing custom waterfalls that display objects and messages presents opportunities for innovation in event planning and advertising.
Interactive Water Features
Incorporating interactive elements with water features, including lighting and sound, presents opportunities for innovation in theme parks and public spaces.

Who This Affects Most

Experiential Marketing
Utilizing Koei's artificial waterways to create unique displays in experiential marketing can be a disruptive innovation opportunity.
Event Planning
Designing custom waterfalls for events presents an opportunity for disruptive innovation in event planning and advertising.
Theme Parks
Incorporating interactive water features with lighting and sound in theme parks presents an opportunity for disruptive innovation.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 87%
Freshness 8%