Samuel Ross Creates the Transposition Installation in Milan
Amy Duong — April 11, 2025 — Art & Design
References: sr-a
British designer Samuel Ross has just completed the Transposition Installation for The Balvenie, which is a whisky brand -- the two unveil the tranquil artwork during Milan Design Week. The installation is made up of three waterfalls made from copper-tonal scaffolding. These are nestled in what was once a foundry in the historic Isola district of the city. The three towers line up and progress in height.
Ross speaks more about the project, noting "Really, what came to mind when it came to sketching and having conversations around the install was the focus on the founding well within Dufftown that helped establish The Balvenie. And the contrast of water being taken from quite an organic well and then running through a course of distillation, and the constant churning of water across that journey."
Image Credit: Francesco Stelitano
Ross speaks more about the project, noting "Really, what came to mind when it came to sketching and having conversations around the install was the focus on the founding well within Dufftown that helped establish The Balvenie. And the contrast of water being taken from quite an organic well and then running through a course of distillation, and the constant churning of water across that journey."
Image Credit: Francesco Stelitano
Trend Themes
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2. Copper-tonal Design - The use of copper tones in contemporary design installations presents a unique opportunity to explore new aesthetic dimensions and sensory experiences in art and architecture.
3. Historic Venue Transformations - Repurposing historic sites for modern installations provides a platform for blending past and present, creating immersive experiences that respect heritage while promoting modern creativity.
Industry Implications
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3. Cultural Heritage Preservation - Utilizing historic locations for contemporary installations supports cultural heritage preservation while simultaneously serving as an innovative canvas for modern artistic expression.
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