Credit card company Visa, recently launched the #WhereYouShopMatters campaign to encourage the shoppers of the UK to support local businesses and "high streets" -- a term that refers to the main street of a town with independent retailers. The commerical shows real hardworking people from all walks of life in their beloved businesses, ranging from quaint book shops and quirky frame shops to small flower shops and niche nicknack stores.
The #WhereYouShopMatters campaign is set to the soundtrack of 'Somebody to Love' by Queen where each featured shopkeeper sings along. In addition, the initiative showcases 150 independent retailers across the nation in personalized city-center billboards and geo-targeted social media ads. The campaign also invited shopkeepers to recreate the commerical and the winning retailer will have their video air during a prime-time advertising slot.