WeTRAIN is a new fitness startup that aims to make health and wellness accessible to everyone by adding a social component to exercise.
WeTRAIN is a fitness platform that allows local hosts to organize classes in their area. These hosts are experienced personal trainers, yoga instructors and athletes, who can create classes for everything from Muay Thai to meditation. Consumers can then book classes online or through the brand's app by sharing or splitting the cost of each class between one another. The idea is that by organizing small, local fitness classes, a sense of community can be fostered around exercise.
While the platform is largely aimed at millennials who are likely to enjoy the social aspect of exercise classes, WeTRAIN is also likely to appeal to older consumers who may be looking for support in maintaining a healthy lifestyle as they age.
What's Driving This Trend
- Social Fitness
- Opportunity for fitness startups to create platforms that incorporate a social component to exercise classes.
- Community-based Wellness
- The trend towards fostering a sense of community around exercise through small, local fitness classes.
- Supportive Aging
- Opportunity for fitness platforms to target older consumers who are looking for support in maintaining a healthy lifestyle.
Who This Affects Most
- Fitness Startups
- Fitness startups can leverage social fitness platforms to engage millennial and older consumers in exercise classes.
- Wellness
- Wellness industry can explore community-based fitness classes to promote healthier lifestyles and create a sense of belonging.
- Senior Fitness
- Senior fitness industry can tap into the supportive aging trend by providing exercise classes and resources for older consumers.
