WeTRAIN is a new fitness startup that aims to make health and wellness accessible to everyone by adding a social component to exercise.
WeTRAIN is a fitness platform that allows local hosts to organize classes in their area. These hosts are experienced personal trainers, yoga instructors and athletes, who can create classes for everything from Muay Thai to meditation. Consumers can then book classes online or through the brand's app by sharing or splitting the cost of each class between one another. The idea is that by organizing small, local fitness classes, a sense of community can be fostered around exercise.
While the platform is largely aimed at millennials who are likely to enjoy the social aspect of exercise classes, WeTRAIN is also likely to appeal to older consumers who may be looking for support in maintaining a healthy lifestyle as they age.