'WeChat Enterprise' is a highly anticipated new business chat app from WeChat. While Slack largely dominates the market when it comes to business chat apps, this new platform could serve as a viable alternative for Chinese companies.
WeChat Enterprise is a new business chat app designed to replace group emails and quick chats between colleagues. Unlike other office chat apps, WeChat Enterprise comes with useful features such as giving employees the ability to note when they are on a break, group voice/text chats and automated forms for business matters such as reimbursements and vacations. For private matters, employees can use the app to make calls that will be charged to their company's account. The app even allows employs to make use of emojis and animated icons for less-formal conversations.
While the app is only available in Chinese at the moment, the platform could prove valuable for a wide variety of businesses.
What's Driving This Trend
- Alternative Business Chat Apps
- WeChat Enterprise may prove to be a viable alternative to popular business chat app, Slack.
- Automated Business Forms
- WeChat Enterprise's automated forms feature provides a disruptive innovation opportunity for the digital form industry.
- Voice and Text Group Chat
- WeChat Enterprise's voice and text group chat feature provides a valuable opportunity for developers of chat and communication platforms to incorporate into their products.
Who This Affects Most
- Communication Platforms
- WeChat Enterprise provides a model for communication platforms to integrate automated business forms into their products.
- Digital Forms
- WeChat Enterprise's automated forms feature provides a disruptive innovation opportunity for the digital form industry.
- Business Chat Apps
- WeChat Enterprise may serve as a valuable alternative to existing business chat apps for companies worldwide.
