WTRMLN WTR is expanding upon its collection of watermelon-based beverages with the newest addition to its assortment—WTRMLN LMN.
While there are plenty of beverage companies out there that produce hydrating watermelon drinks, WTRMLN WTR sets itself apart by incorporating both the watermelon flesh and its rind. Alongside these two ingredients, WTRMLN LMN only includes organic lemon juice and organic lemon extract in its formula. The resulting cold-pressed juice beverage offers a refreshing take on both lemonade and watermelon drinks. On its bottles, WTRMLN WTR specifically calls out the fact that its watermelon and lemon drink is rich in Vitamin C, but it is also a rich source of potassium, lycopene and antioxidants.
Earlier this year, WTRMLN WTR launched its first-ever 'BLNDS,' including: GNGR, LME and CHRRY.
What's Driving This Trend
- Watermelon-based Beverages
- Opportunity for incorporating unique ingredients like watermelon and lemon to create refreshing, vitamin-rich drinks.
- Cold-pressed Juice
- Potential for using organic ingredients and innovative flavor combinations to create healthier alternatives to traditional lemonades.
- Functional Beverages
- Growth in demand for drinks that offer additional benefits like hydration, vitamins, and antioxidants.
Who This Affects Most
- Beverage Manufacturing
- Chance for companies to explore new flavor profiles using natural ingredients and capitalize on the growing interest in healthy beverages.
- Health and Wellness
- Opportunity for businesses to cater to health-conscious consumers by offering functional beverages with added vitamins and nutrients.
- Retail and E-commerce
- Potential for retailers to stock and promote watermelon lemonade and other innovative juice products to meet the increasing demand for healthier beverage options.
