With these print ads, Wall's ice cream is saying hello to summer and "Goodbye Serious." The #GoodbyeSerious campaign is all about having fun, embracing the warmer weather and of course, indulging in refreshing summer treats.
In these Goodbye Serious ads created by Puerto Rico's DDB Latina, Wall's ice cream treats are wrapped in boring things like parking tickets, slips for jury duty and mortgage loan applications. Although it's not shown, you can well imagine that these wrappers will be quickly tossed in the trash so that people can get to the real good stuff inside.
"Goodbye Serious" is cleverly printed onto the wooden sticks of the frozen treats, making the ads highly visual. Although there is some text on the wrappers, nobody's going to go to the trouble of reading it.