With these print ads, Wall's ice cream is saying hello to summer and "Goodbye Serious." The #GoodbyeSerious campaign is all about having fun, embracing the warmer weather and of course, indulging in refreshing summer treats.
In these Goodbye Serious ads created by Puerto Rico's DDB Latina, Wall's ice cream treats are wrapped in boring things like parking tickets, slips for jury duty and mortgage loan applications. Although it's not shown, you can well imagine that these wrappers will be quickly tossed in the trash so that people can get to the real good stuff inside.
"Goodbye Serious" is cleverly printed onto the wooden sticks of the frozen treats, making the ads highly visual. Although there is some text on the wrappers, nobody's going to go to the trouble of reading it.
Key Themes Behind This Trend
- Creative Advertising Campaigns
- Disruptive innovation opportunity: Explore unconventional and playful ways to promote products and engage with consumers.
- Embracing Fun and Playfulness
- Disruptive innovation opportunity: Incorporate elements of fun and play into traditional industries to create unique and memorable experiences for customers.
- Interactive Packaging Designs
- Disruptive innovation opportunity: Develop packaging that goes beyond functionality and engages consumers through interactive elements.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Introduce innovative and exciting packaging designs to enhance the overall consumer experience.
- Advertising and Marketing
- Disruptive innovation opportunity: Embrace creativity and unconventional approaches to capture consumer attention and differentiate from competitors.
- Print and Media
- Disruptive innovation opportunity: Explore new ways to engage and connect with audiences through interactive and visually appealing print advertisements.
