The Nelson Associates were commissioned to design a packaging for the dessert company Waitrose Sundae that reflected its brand image. With minimalist details, it sure works wonders at looking very delicious.
Within the sundae line, each packaging design reflects one of the three flavors. Against a plain white background, a delectable picture of each main’s ingredient in liquid motion-like photography serves as a delicious focal point. It’s so good that I would eat the wrapper too.