Firetree Creates Premium Chocolates with a Unique Origin Story
Laura McQuarrie — June 20, 2019 — Lifestyle
References: firetreechocolate & fabnews.live
Firetree recently launched its own line of vegan-friendly volcanic chocolates, which feature cocoa beans that have been sourced from remote volcanic islands. Each of the brand's unique and vibrant products features a distinctly colorful identity that captures the essence of its flavor.
In the complete, single-estate Firetree Collection, consumers will find all seven varieties that explore notes of truffle and plum through volcanic chocolates that range from 69% to 100% cocoa. All of the varieties are dairy-free and vegan-friendly, and introduce unique flavors like Madagascar Sambirano Valley, Solomon Islands Makira Island and Papua New Guinea Karkar Island.
Firetree aims to fill a void in the current chocolate market, specifically within the super premium chocolate sector.
In the complete, single-estate Firetree Collection, consumers will find all seven varieties that explore notes of truffle and plum through volcanic chocolates that range from 69% to 100% cocoa. All of the varieties are dairy-free and vegan-friendly, and introduce unique flavors like Madagascar Sambirano Valley, Solomon Islands Makira Island and Papua New Guinea Karkar Island.
Firetree aims to fill a void in the current chocolate market, specifically within the super premium chocolate sector.
Trend Themes
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Vegan-friendly Chocolates — The trend of vegan-friendly chocolates is on the rise, presenting opportunities for companies to create innovative plant-based chocolate products.
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Volcanic Sourcing — The trend of sourcing cocoa beans from volcanic islands provides an opportunity for companies to differentiate their chocolate offerings with unique flavors and storylines.
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Colorful Identity — The trend of creating chocolates with vibrant and distinct visual identities opens up opportunities for companies to appeal to consumers seeking visually appealing and flavorful experiences.
Industry Implications
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Chocolate Manufacturing — Companies in the chocolate manufacturing industry can explore the trend of vegan-friendly chocolates and volcanic sourcing to innovate and offer unique products that cater to changing consumer preferences.
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Super Premium Chocolate — The trend of vegan-friendly chocolates and colorful identities presents opportunities for companies in the super premium chocolate sector to create disruptive innovations that stand out in the market.
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Plant-based Food Industry — The rise of vegan-friendly chocolates aligns with the overall trend of plant-based foods, creating opportunities for companies in the plant-based food industry to expand their offerings and cater to the growing demand for animal-free alternatives.
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