Purdys Chocolatier is offering even more choice to plant-based consumers and chocolate lovers with its newest vegan sea salt caramels. The Vegan Hawaiian Black Salt Caramel expands the Canadian chocolatier's portfolio of plant-based chocolates based on the popular (and non-vegan) Himalayan Pink Salt Caramels, a best-selling flavor.
This indulgent vegan treat shares the taste of ingredients like chewy caramel and a sprinkling of Hawaiian Black Salt, which is prepared by harvesting sea salt from waters surrounding Hawaiian islands and then infusing it with activated coconut shell charcoal, giving it a unique black color and smoky flavor.
This new plant-based confection joins other releases from Purdys like the Vegan Sweet Georgia Browns. Kriston Dean, VP Sales & Marketing, said "We just knew that by crafting more plant-based versions of our bestselling classics, the joy of Purdys can reach more people than ever before."
Key Themes Behind This Trend
- Plant-based Confections
- The rise of plant-based diets presents an opportunity for the confectionery industry to develop vegan versions of popular treats.
- Sustainable Sourcing
- Utilizing unique, sustainable ingredients like Hawaiian Black Salt presents an opportunity for companies to distinguish themselves in the crowded confectionery market.
- Expanding Vegan Offerings
- Expanding vegan offerings beyond traditional flavors and into new taste profiles (like black salt) can help companies reach a wider audience of plant-based consumers.
Where This Applies
- Confectionery
- Developing and marketing plant-based and sustainably-sourced confections can differentiate companies and capitalize on the growing plant-based market.
- Food Service
- Expanding vegan options on menus to include plant-based desserts can help companies appeal to environmentally-conscious consumers and stand out in a crowded industry.
- Food Retail
- Increasing the variety of plant-based desserts and snacks on store shelves and within retailer private label offerings can reach a wider audience of plant-based consumers looking for treats and indulgences.
