Interactive Light Installations

The Voice Tunnel Transforms a Busy NYC Underpass

New York City isn't always the easiest place to sit back and simply enjoy your surroundings, but the Voice Tunnel by artist Rafael Lozano-Hemmer offers a serene spot for the usually hectic metropolis.

Appearing as part of the city's annual Summer Streets, an event to celebrate NYC's most popular public spaces, Voice Tunnel transforms the Park Avenue Tunnel into a modern light and sound installation. City dwellers and tourists alike can walk straight into the usually car-filled tunnel and speak into an intercom where the sound will turn into light fragments which change depending on the intensity of volume.

If you're planning a visit to the big apple sometime in August, consider skipping a typical visit to the Empire State building and head to the Voice Tunnel instead.

Interactive Light Installations
Disruptive innovation opportunity: Explore new ways to incorporate interactive light installations into public spaces for a unique and immersive experience.
Artistic Sound Transformation
Disruptive innovation opportunity: Combine sound and light technology to create installations that translate sound into visual elements, enhancing the sensory experience.
Reimagining Public Spaces
Disruptive innovation opportunity: Rethink how underutilized public spaces can be transformed into engaging and captivating environments through art and technology.

Industries Being Reshaped

Art Installations
Disruptive innovation opportunity: Merge technology and art to create interactive installations that captivate audiences and redefine traditional art experiences.
Tourism
Disruptive innovation opportunity: Attract tourists by offering unique attractions and experiences that go beyond the usual landmarks, such as immersive light and sound installations.
Urban Development
Disruptive innovation opportunity: Incorporate interactive and artistic elements into urban spaces to enhance the quality of life for residents and visitors, fostering a sense of community and delight.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 65%
Freshness 8%

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