As one of the leading suppliers of meat substitutes in the Netherlands, Vivera chose a clever way to present its products and distinguish them as foods that are free of any animal meat. In the style of a meat cut chart, the packaging for the vegetarian products features peppers and other veggie-friendly foods prepared for slicing by a butcher.
Since the packaging includes transparent pockets that allow a peek at the product, rather than using pictures, the brand uses a series of illustrations to show the value of the food.
As well as having appeal to those who adhere to a plant-based diet, the familiar cut chart imagery on Vivera's product packaging has the potential to intrigue non-vegetarians as well.
Vegetarian Cutlet Packaging
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Informative Food Packaging
Organic Drive-Thru Eateries
Harmless Vegetable Ads
Playful Vegetarian Packaging
Healthy Hydrating Drinks
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