As one of the leading suppliers of meat substitutes in the Netherlands, Vivera chose a clever way to present its products and distinguish them as foods that are free of any animal meat. In the style of a meat cut chart, the packaging for the vegetarian products features peppers and other veggie-friendly foods prepared for slicing by a butcher.
Since the packaging includes transparent pockets that allow a peek at the product, rather than using pictures, the brand uses a series of illustrations to show the value of the food.
As well as having appeal to those who adhere to a plant-based diet, the familiar cut chart imagery on Vivera's product packaging has the potential to intrigue non-vegetarians as well.
Why This Trend Is Growing
- Meat Substitute Packaging
- Innovative packaging designs can help meat substitute companies stand out on the shelves.
- Creative Product Imagery
- Using creative imagery and illustrations on packaging can increase consumer interest and appeal.
- Plant-based Diets
- Increasing consumer interest in plant-based diets presents a growing opportunity for meat substitute companies.
Industries Being Reshaped
- Food Packaging
- Innovative packaging designs can help food companies to differentiate their products and increase sales.
- Meat Substitute
- Growing consumer interest in plant-based diets presents a promising opportunity for meat substitute companies.
- Illustration and Graphic Design
- The use of creative illustrations and graphic design can enhance the appeal of various products and help them to stand out on the market.
