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Ken Kawasumi's "Sunflowers"

 - Mar 13, 2008   Updated: Jul 4 2011
Japanese chef Ken Kawasumi shows off his recreation of Dutch painter Vincent van Gogh's Sunflowers series at an event celebrating the release of his book"The most simple way to make decorative sushi-rolls' in Japan". Predictably, Kawasuni's Sunflowers rendition is made entirely of sushi and something tells me this sushi work of art may not fetch the tens of millions of dollars van Gogh's art commands. But who knows.

Implications - In today's society, an effective way to garner the attention of consumers is by using familiar concepts or ideas. Consumers will be immediately drawn to the products with which they are able to share a connection or relate a previous personal experience. Businesses who utilize familiarity will appear as more approachable than other companies.