Rain Dove is an androgynous model who used Photoshop to paste the faces of Victoria's Secret Show models onto her body in an effort to challenge beauty norms. At a height of 6'-2" and a cup size of 32 DD, Dove has the ideal body for a lingerie model. However, because of her androgynous facial features and short haircut, many fashion runway castors do not consider her an option because of her lack of classic feminine beauty.
To both challenge the definition of such feminine beauty as well as prove that her body is in fact on par with Victoria's Secret Show models', she created these comparative photographs. Posing in positions similar to that of models like Candice Swanepoel, the images make viewers question and rethink the classic norms of beauty, proving that "different can be sexy."
Why This Trend Is Growing
- Body Positivity
- Creating inclusive images that challenge traditional beauty norms opens up opportunities for brands and industries to embrace body diversity and promote body positivity.
- Gender Fluidity
- Exploring gender fluidity in the world of fashion can lead to disruptive innovation opportunities by breaking down traditional gender stereotypes and offering more inclusive options for consumers.
- Representation in Fashion
- By highlighting the need for diverse representation in fashion, there is an opportunity for brands to cater to a broader range of customers and promote inclusivity in the industry.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from disruptive innovation by embracing diversity and challenging traditional beauty standards, leading to more inclusive and representative fashion brands.
- Advertising
- In advertising, there is an opportunity to promote diverse and inclusive images, challenging society's perception of beauty and reshaping traditional advertising strategies.
- Body Positive Movement
- The body positive movement can continue to grow and disrupt traditional beauty standards by advocating for diverse representation in media, advertising, and fashion.
