What is the trend of plant-based holiday options?

Businesses in the food industry can create seasonal vegan-friendly menu offerings to cater to the growing demand for plant-based options during the holidays.

What is the trend of innovative wrapping techniques?

Companies in the food industry can explore alternative wrapping techniques, such as using beetroot for a vibrant and healthy wrapping option like in Starbucks' Very Merry Vegan Wrap with Butternut.

What is the trend of healthful festive foods?

The trend of incorporating healthy ingredients, such as butternut squash and roasted red cabbage, into festive dishes is an opportunity for food companies to create nutritious holiday offerings.

What are the implications for the food retail industry?

Food retailers can innovate by offering seasonal plant-based menu options that cater to the growing number of vegan and vegetarian consumers.

What are the implications for the fast food industry?

Fast food restaurants can disrupt the industry by introducing healthy and plant-based options on their menus, thereby catering to the rising demand for healthy and sustainable food choices.

What are the implications for the catering services industry?

Catering companies can seize the opportunity to innovate by creating healthful and visually appealing holiday party menus that include plant-based options, such as the Very Merry Vegan Wrap with Butternut.

Festive Beetroot Wraps : Very Merry Vegan Wrap with Butternut

Starbucks' New Very Merry Vegan Wrap with Butternut is Fully Plant-Based

Katherine Pendrill — November 12, 2019 — Lifestyle

References: starbucks & bustle

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Starbucks Uk just announced the launch of its 2019 holiday menu and consumers are already buzzing about the debut of a new plant-based option called the 'Very Merry Vegan Wrap with Butternut.'

Starbucks UK's new Very Merry Vegan Wrap with Butternut is a seasonal offering that is completely vegan-friendly. The new wrap starts with crumbled butternut squash fritters, which are paired with roasted red cabbage, and drizzled with a vegan maple mustard mayonnaise. The whole thing is then wrapped in a bright purple wrap that's made from beetroot. The result is a colorful lunch option that's packed with healthy ingredients.

In addition to the new Very Merry Vegan Wrap with Butternut, Starbucks UK's 2019 holiday menu also includes a brie and cranberry focaccia sandwich, mince pies, caramel cupcakes, and a festive chocolate loaf cake.

Image Credit: Starbucks UK.

Trend Themes

Plant-based Holiday Options — Businesses in the food industry can create seasonal vegan-friendly menu offerings to cater to the growing demand for plant-based options during the holidays.
Innovative Wrapping Techniques — Companies in the food industry can explore alternative wrapping techniques, such as using beetroot for a vibrant and healthy wrapping option like in Starbucks' Very Merry Vegan Wrap with Butternut.
Healthful Festive Foods — The trend of incorporating healthy ingredients, such as butternut squash and roasted red cabbage, into festive dishes is an opportunity for food companies to create nutritious holiday offerings.

Industry Implications

Food Retail — Food retailers can innovate by offering seasonal plant-based menu options that cater to the growing number of vegan and vegetarian consumers.
Fast Food — Fast food restaurants can disrupt the industry by introducing healthy and plant-based options on their menus, thereby catering to the rising demand for healthy and sustainable food choices.
Catering Services — Catering companies can seize the opportunity to innovate by creating healthful and visually appealing holiday party menus that include plant-based options, such as the Very Merry Vegan Wrap with Butternut.

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