The Ritzy Rollerz Can Be Customized with Accessories & Charms
Laura McQuarrie — February 18, 2019 — Life-Stages
References: tomy & prnewswire
Countless vehicle collectibles have been created for young boys and at this year's New York Toy Fair, TOMY is introducing Ritzy Rollerz as a line of vehicle toys for girls. Each one of the Ritzy Rollerz comes with her own personality and style, which is expressed through hair, fur and chrome. While Donut Dani is passionate about donuts and loves to sport donut-themed wheel charms, Frenchy Braid can be identified by her long mane. Kids will enjoy being able to creative accessorize the toys to their liking, as well as discover the secret surprises that can be stored in the trunks of the toy vehicles.
The Ritzy Rollers are sold alongside two fun playsets: the Heelz on Wheelz mobile shop and the Dance n Dazzle Spa Playset, both of which share charms.
The Ritzy Rollers are sold alongside two fun playsets: the Heelz on Wheelz mobile shop and the Dance n Dazzle Spa Playset, both of which share charms.
Trend Themes
1. Female-focused Vehicle Collectibles - Opportunity for toy companies to tap into the market of vehicle collectibles specifically designed for girls, allowing for customization and personalization.
2. Personalized Toy Accessories - Growing demand for customizable accessories for toys, providing children with the opportunity to express their individuality and creativity.
3. Surprise Elements in Toy Design - Incorporating hidden surprises and secret compartments within toy designs to create an added element of excitement and engagement for children.
Industry Implications
1. Toy Manufacturing - Toy companies can leverage the trend of female-focused vehicle collectibles by developing and producing innovative and customizable products for girls.
2. Retail - Retailers have an opportunity to capitalize on the demand for personalized toy accessories by offering a wide range of customizable options in their stores.
3. Children's Entertainment - Children's entertainment companies can create immersive experiences by incorporating surprise elements and hidden compartments into their toy designs, enhancing play and engagement.
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