The GlamCrush Crush-It Girls Collection from Jazwares is an all-new range of collectibles that's designed to inspire creativity and self-expression. There are 12 collectible dolls to discover, each of which shows off a unique combination of hair, makeup and fashion. The products take inspiration from makeup and are packaged in cosmetic-like cases. The unboxing experience is a fun one, as the makeup brush-shaped storage cases can be pushed from the bottom to reveal the mystery doll inside. There's an additional surprise, as the dolls have natural bare faces that can be swiped with water to reveal a surprise makeup look.
The miniature dolls in the GlamCrush Crush-It Girls Collection are inspired by various beauty products and boast names like Penelope Powder, Capri Contour and Heidi Highlighter.
What's Driving This Trend
- Collectible Cosmetics Dolls
- A trend of combining the collectible trend with cosmetics and toys to create unique and interactive experiences for consumers.
- Unboxing Experience
- A trend of creating exciting and mysterious packaging experiences that entice consumers to buy and create a personal connection to the product.
- Surprise Makeup
- A trend of interactive experiences where dolls or other toys can be changed and customized with makeup or other accessories.
Who This Affects Most
- Toy Industry
- The toy industry can capitalize on this trend by creating more toy and cosmetic crossovers like the GlamCrush Crush-It Girls Collection.
- Cosmetics Industry
- The cosmetics industry can create more collectible lines or collaborations with toy companies, which could create unique avenues for promotion and greater engagement with younger audiences.
- Marketing Industry
- The marketing industry can capitalize on the trend of the unboxing experience by creating unique packaging designs for a variety of products to create a memorable, shareable experience for consumers.
