Birds Eye's Vegetarian Skillet Meals Feature Gardein's Chick'n
Laura McQuarrie — July 24, 2020 — Lifestyle
References: birdseye & foodbusinessnews.net
Vegetarian skillet meals are often packed with vegetables to make up for a lack of meat or protein but Birds Eye is providing an alternative with its new Voila! Skillets with Gardein Plant-Based Protein. The skillet meals feature Gardein's Chick'n, a meatless alternative that resembles chicken strips.
The Meatless Garlic Chick'n variety combines spiral pasta with a medley of vegetables and the Alfredo Chick'n option offers a similar mix of ingredients but with penne, carrots, broccoli and peas. Each 1.75-cup serving shares 10 grams of protein and saves plenty of time in the kitchen, as the one-pan meals help to cut down on chopping and cleaning up multiple dishes, as they only really need to be warmed.
Image Credit: Birds Eye
The Meatless Garlic Chick'n variety combines spiral pasta with a medley of vegetables and the Alfredo Chick'n option offers a similar mix of ingredients but with penne, carrots, broccoli and peas. Each 1.75-cup serving shares 10 grams of protein and saves plenty of time in the kitchen, as the one-pan meals help to cut down on chopping and cleaning up multiple dishes, as they only really need to be warmed.
Image Credit: Birds Eye
Trend Themes
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Meatless Skillet Meals — Birds Eye introduces plant-based protein skillet meals with Gardein's Chick'n as an alternative to traditional meat dishes.
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Increased Demand for Vegetarian/vegan Foods — As more consumers adopt vegetarian and vegan diets, there is a growing demand for meatless protein alternatives to be incorporated into mainstream meals like one-pan skillet dishes.
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Growing Popularity of One-pan Meals — Busy lifestyles are driving the popularity of easy to prepare one-pan meals, and vegetarian skillet meals present an opportunity for brands to attract new customers.
Industry Implications
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Food and Beverage — Food and beverage industry brands are capitalizing on the growing demand for plant-based meat alternatives, as evident through Birds Eye's introduction of plant-based protein skillet meals featuring Gardein's Chick'n.
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Health and Wellness — The rise of vegetarian and vegan diets is driving the demand for healthier meatless options, providing opportunities for health and wellness brands specialized in plant-based proteins and recipe innovation.
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Packaged Food — In the packaged food industry, there is a need for innovation in one-pan meal options that balance convenience and nutrition for consumers with time constraints but also high expectations for quality ingredients.
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