Vegetarian Pastry Pies

Linda McCartney Foods' Vegetarian Pies Include a Mock Chicken Filling

There are plenty of savory vegetable pies that may be prepared without meat and a focus on plant-based ingredients instead, but the 'Vegetarian Chicken & Leek Pies' from Linda McCartney Foods aim to provide consumers with a suitable meat replacement.

The shortcrust pastry products are filled with chicken-style pieces that are made from rehydrated textured soya and wheat protein, as well as a carrot and leek sauce that is accented with the flavors of garlic, parsley, lemon zest, thyme and black pepper.

The savory, single-serve vegetarian pies can be prepared from frozen in the oven in about 30 to 40 minutes. To make the most of the pastry crust, Linda McCartney Foods suggests that consumers "brush with egg or milk" before baking.

Plant-based Meat Alternatives
There is an opportunity for companies to create more meat alternatives for vegetarians and consumers interested in reducing meat consumption.
Convenient Frozen Meals
There is an opportunity for companies to create more convenient frozen meals for busy consumers.
Premium Comfort Food
There is an opportunity for companies to create premium versions of classic comfort foods, such as vegetarian pies.

Where This Applies

Food Manufacturing
Food manufacturers can invest in developing plant-based meat alternatives as well as creating premium versions of classic comfort foods.
Frozen Food
The frozen food industry can invest in creating more convenient and delicious frozen meal options for busy consumers.
Plant-based Foods
The plant-based food industry can continue to innovate by offering more meat alternatives that are convenient and delicious, such as Linda McCartney's Vegetarian Pies.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 22%
Freshness 8%

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