The social media management system Hootsuite recently launched a collection of Valentine's Day GIFs to celebrate this year's annual romantic occasion.
This clever marketing tactic allows users to combine the most cheesy Valentine's Day phrases with social media humor. Each GIF is inspired by one of today's popular social media platforms including Twitter, Facebook and Google. Each GIF plays out like a text message conversation. For example, the card inspired by search engines reads "I just Googled 'love' and the top results were you."
These humorous Valentine's Day GIFs promote Hootsuite while simultaneously bringing a quirky twist to traditional paper cards. The campaign has also created a tagline to get people's attention, which reads "Who’s your #HootSweetheart this Valentine’s Day?" Any of these playfully romantic GIFs can be sent to loved ones via text, email or through a social media platform.
Key Themes Behind This Trend
- Social Media-themed Greeting Cards
- Opportunity for companies to create greeting cards with social media inspired themes and humor, disrupting traditional paper cards.
- Branded GIF Collections
- Brands can create custom GIF collections for holidays and special occasions, allowing for creative and unique marketing opportunities.
- Personalized E-cards
- Demand for personalized e-cards is increasing, providing an opportunity for companies to offer customizable designs and added features.
Where This Applies
- Social Media
- Social media companies can leverage GIFs and themed greeting cards to engage users and promote their platforms.
- Marketing & Advertising
- Marketing and advertising agencies can offer creative solutions to brands through custom GIF collections and personalized e-cards.
- E-commerce
- E-commerce companies can expand their offerings to include personalized e-cards as an additional service to customers.
