Technology is becoming increasingly mixed with artwork and this interactive art installation by Universal Everything just goes to show that artists and designers are finding new and more eye-catching ways to exploit this relationship.
Created for Milan's 2013 design week line up, Universal Everything created a 4-sided video cube that is capable of capturing and depicting human movement. Although this may sound simple, Universal Everything's interactive art installation uses a slew of computer programs like Kinect and openFrameworks in order to create these stunning visual effects.
Even more interesting, this interactive art installation was made to support Nikes' already highly publicized Flyknit technology campaign that sees this international sports apparel seller creating funky, vibrantly knitted designs for their latest pair of cross trainers. A clever mix of tech and artistic vision, Universal Everything has created a work of virtual art.
Key Themes Behind This Trend
- Mixed Reality Art
- Artists and designers are exploring the intersection of technology and art to produce innovative works of mixed reality art.
- Interactive Installations
- There is an increasing trend of creating interactive art installations that employ a range of computer programs to create engaging visual effects.
- Brand Collaboration
- Collaborations between artists, designers, and brands are becoming more common to create unique visual campaigns and experiences.
Where This Applies
- Art and Design
- The art and design industry can leverage technology to create new forms of expressive art and interactive installations.
- Advertising and Marketing
- Brands can use mixed reality art and interactive installations to create unique visual campaigns that engage customers.
- Technology
- New technologies like Kinect and openFrameworks create opportunities for disruptive innovation in the mixed reality art and interactive installation fields.
