The Uniqlo Ginza by Wonderwall Inc. Highlights Transparent Design

 - Jul 18, 2012
References: wonder-wall & frameweb
The Uniqlo Ginza by Wonderwall Inc. is a clothing shop that highlights the concept of transparent design. Located in the heart of Tokyo, this bold retail space features an optically deceiving facade that towers over a busy street.

The stacked glass structure appears to hold six large stories at first glance but reveals to house 12 smaller levels. Tricking those passing it by, this awe-inspiring retail space is the opposite of traditional.

Designer Masamichi Katayama and his team aimed to create a space reflective of the UNIQLO brand. From differently designed multiple levels to a slew of clever product displays, this eccentrically elegant shop features eye-catching details like decorative t-shirt art installations that are perfectly juxtaposed against sleek finishes and simplistic structural details.