(Un)Comfort Zone is an art project by Dimore Studio and on display at Mazzolini, a London art gallery. Rather than paintings or sculptures, though, the displays cover five complete rooms of the gallery, imagining designs expressly created to encourage different acts of hedonism.
The five rooms in (Un)Comfort Zone are meant to theoretically be spread out over a house. They include a dressing room, a living room, a dining room, a bedroom, and a bathroom, and they're each centered around a vice, like drug addiction, late-night partying, or gambling. Though unique from one another, the rooms all combine the "elegance" of art deco with the "sexiness" of the seventies, according to Dimore Studio.
According to Britt Moran, one half of the Dimore Studio team along with Emiliano Salci, each room is "almost like a set design for a cinema piece."
Why This Trend Is Growing
- Artistic Room Designs
- Disruptive innovation opportunity: Creating immersive and experiential spaces for hotels, restaurants, and event venues.
- Hedonistic Experiences
- Disruptive innovation opportunity: Developing unique entertainment and leisure concepts that cater to the desires of indulgence and vice.
- Retro-inspired Aesthetic
- Disruptive innovation opportunity: Incorporating elements of art deco and the seventies into interior design, fashion, and branding.
Industries Being Reshaped
- Hospitality
- Disruptive innovation opportunity: Creating new hotel experiences by integrating immersive artistic room designs.
- Entertainment
- Disruptive innovation opportunity: Developing unique hedonistic experiences for entertainment venues, clubs, and themed events.
- Design
- Disruptive innovation opportunity: Incorporating retro-inspired aesthetics into interior design, fashion, and branding projects.
