Nutrient-Dense Oat Milks

Califia Farms' Übermilks Deliver Eight Essential Amino Acids

Califia Farms offers a wide range of plant-based milk alternatives made with coconuts, almonds and cashews, as well as oats to satisfy the high demand for oat milk beverages—and it is now introducing a new line of Übermilks that are made with a base of pea, oat and sunflower proteins.

As the name of this oat milk beverage line suggests, these new products are nutritious and "go above and beyond to deliver a good source of protein and other essential nutrients." As of the spring, Califia Farms will be introducing its Übermilks in three varieties: Unsweetened, Unsweetened Vanilla and Chocolate.

With eight grams of plant-based protein per serving, including all eight essential amino acids, these nutrient-rich beverages also help to supply the body with Omegas 3, 6 and 9, as well as calcium, iron, potassium, plus Vitamins D and E.

Plant-based Protein Beverages
There is an opportunity for companies to create a new line of nutrient-dense, protein-rich beverages to satisfy the demand for plant-based alternatives.
Oat Milk Products
With the high demand for oat milk products, companies can introduce new variations in flavors and ingredients to cater to the growing consumer base.
Multi-nutrient Beverages
There is room in the market for beverages that go beyond the standard vitamins and minerals commonly found in drinks, with an opportunity to create multi-nutrient beverages that provide a variety of essential amino acids and other nutrients.

Who This Affects Most

Plant-based Food Industry
The plant-based food industry is a target market that will benefit from the introduction of nutrient-dense, protein-rich beverages.
Dairy-free Milk Industry
Companies in the dairy-free milk industry can cater to the growing consumer base by introducing new oat milk products with variations in flavors and nutritional content.
Functional Beverage Industry
The functional beverage industry has an opportunity to create multi-nutrient beverages that combine essential amino acids and other nutrients to promote wellness and a healthy lifestyle.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 58%
Freshness 8%