The newly launched Turtle Sodas have been unveiled in the UK as a free-from refreshment option for consumers who are looking to take more control over their intake of unwanted ingredients. The sodas are made with sparkling water, natural flavor and stevia for a touch of sweetness, which makes them more appealing to consumers seeking to curb their consumption of sugary soft drinks. The drinks come in three flavor options including Pineapple, Mango and Line, which are all made without fruit juice.
Founder of Turtle Sodas Caitlin Egen spoke further on the new products saying, "There is a huge shift happening in the drinks sector. With increasing awareness about the harm of sugar, artificial sweeteners and alcohol, drinks businesses need to start radically innovating on a product level. Turtle Sodas was born from a personal frustration at the lack of great-tasting soft drinks that didn’t rely on sugar or additives to achieve their flavour profiles. Turtle Sodas is a zero-compromise brand, and I believe that you don’t need to compromise on flavour for health, and certainly shouldn’t have to compromise on ethics for business."