Sonic's Trick or Treat Blasts Blend M&M’s Minis, Snickers and OREO
Laura McQuarrie — September 25, 2020 — Lifestyle
References: SonicDriveIn & businesswire
Sonic Drive-In is introducing Trick or Treat Blasts for a limited time that combine three beloved mix-ins: M&M’s Minis, SNICKERS bar pieces and OREO cookie pieces. The frozen desserts are available in Vanilla Trick or Treat Blast varieties, both of which are made with a base of 100% real vanilla ice cream.
As Halloween celebrations will look different this year, the Trick or Treat Blasts offer a simple way for those with a sweet tooth to indulge in their favorite flavors of the season. Scott Uehlein, vice president of product innovation and development for Sonic, says: "By packing in bites of Halloween favorites in each spoonful, we’ve captured the thrill of digging into a trick or treat haul in one frozen treat, served Sonic style."
Image Credit: Sonic Drive-In
As Halloween celebrations will look different this year, the Trick or Treat Blasts offer a simple way for those with a sweet tooth to indulge in their favorite flavors of the season. Scott Uehlein, vice president of product innovation and development for Sonic, says: "By packing in bites of Halloween favorites in each spoonful, we’ve captured the thrill of digging into a trick or treat haul in one frozen treat, served Sonic style."
Image Credit: Sonic Drive-In
Trend Themes
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Candy-filled Frozen Desserts — The trend of candy-filled frozen desserts can be capitalized on by confectionery manufacturers by creating new product lines in this space.
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Limited-time Options — More industries can take advantage of the trend of limited-time menu additions to create excitement around specific holidays or events.
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Flavor Combinations — The trend of unique flavor combinations can be explored by food and beverage companies to create new and exciting products.
Industry Implications
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Confectionery — Confectionery companies can take advantage of this trend by creating their own candy-filled frozen desserts with unique and exciting flavor combinations.
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Fast Food — Fast food chains can capitalize on the trend of limited-time menu additions by introducing seasonal specials and limited-time items to create excitement and drive sales.
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Ice Cream — Ice cream manufacturers can explore new and unique flavor combinations to stay competitive in the market and appeal to consumers looking for something different.
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