In an effort to make the process of shopping for eyewear more fun and less clinical, the eyewear brand Titan Eyeplus enlisted the help of the design firm Foley Designs for its newest store in Bangalore, India.
The Titan Eyeplus store in Bangalore was designed to reinvent the eyewear shopping experience for the modern consumer. Instead of clinical displays, the shop featured a vibrant interior punctuated by hints of bright blue and white. The interior also featured an open-concept design with sharp edges that helped to help break up the space. The different elements ultimately came together to ensure that every touch point led the customer through a carefully choreographed shopping experience.
The Titan Eyeplus store demonstrates how playing attention to details such as layout and interior design can make everyday accessories such as a glasses feel fresh and exciting.
What's Driving This Trend
- Reinvented Retail Spaces
- Businesses can hire design firms to spice up their brick-and-mortar shops and make shopping a more exhilarating experience.
- Open-concept Designs
- Companies can experiment with open-concept layouts to create unique and modern spaces for customers and clients.
- Choreographed Shopping
- Companies can guide customers through a specific shopping experience by thoughtfully designing interior layouts and touchpoints.
Who This Affects Most
- Eyewear
- Eyewear companies can hire design firms to create fresh and exciting in-store experiences, which can set them apart from competitors.
- Retail
- Retail businesses can invest in unique and modern interior designs to attract customers and build brand loyalty.
- Interior Design
- Interior design firms can offer their services to businesses looking to create immersive and choreographed shopping experiences for customers.
