The leading retailer for prescription eyewear, EyeBuyDirect, has launched a new line of forward-thinking glasses. The Visionaries collection is inspired by individuals who have offered a unique way to see the world. The collection features 19 new styles for both men and women.
The Visionaries line features five key styles - the Volta, Radar, Wright, Inventus, and Obscura. Among these new styles is the Wright style. Inspired by the iconic Wright Brothers, this new frame offers a bold look. This classic square shape comes with a black or tortoise finish.
The Visionaries collection is made for customization. Whether it be blue light blocking, tinted lenses, or adding prescriptions, all glasses in the collection can do just that. With every purchase from this collection, customers can donate a pair of glasses to an individual in need.
Image Credit: EyeBuyDirect
Why This Trend Is Growing
- Visionary-inspired Eyewear
- The trend of creating eyewear inspired by visionaries offers opportunities for brands to differentiate themselves and appeal to a more creative and unconventional audience.
- Customizable Eyewear
- The trend of offering customization options for eyewear can provide disruptive innovation opportunities for companies to increase customer loyalty and gather data on consumer preferences.
- Sustainable Eyewear
- The trend of incorporating sustainable materials and socially responsible initiatives in eyewear manufacturing can be a disruptive innovation opportunity for brands seeking to appeal to environmentally and socially-conscious consumers.
Industries Being Reshaped
- Eyewear Retail
- Eyewear retailers can tap into the trend of visionary-inspired eyewear by partnering with artists, designers, and other creatives to offer limited edition collections that reflect unconventional and bold styles.
- E-commerce
- E-commerce companies can offer innovative customization options for eyewear, such as using advanced technologies like augmented reality to allow customers to virtually try on glasses and create personalized designs, enhancing the online shopping experience.
- Socially Responsible Manufacturing
- Eyewear manufacturers can incorporate sustainable materials, such as recycled plastic and bamboo, in their production process while also implementing ethical practices, such as providing free glasses to disadvantaged communities, to appeal to socially responsible consumers.
