Any fashion-savvy millennial will tell you that tie-dye is the hit print of summer 2019 and now apparently Starbucks is getting in on the nostalgic craze with a Tie-Dye Frappuccino.
News of the new Tie-Dye Frappuccino was leaked by the food Instagrammer @markie_devo. According to Devo, the new drink is a limited-edition concoction that is set to hit Starbucks stores on July 10th, but will only stick around for five days. According to his sources, the drink will blend blue, yellow, and red colors to create a magical tie-dye visual inside the cup. There will also be rainbow-colored sprinkles on top for that extra pop of color.
While Starbucks has yet to confirm whether the new drink will indeed be hitting stores, the technicolor beverage is sure to be a hit based on the popularity of the Unicorn Frappuccino in 2017.
Image Credit: <i> @markie_devo.</i>
What Makes This Trend Stand Out
- Tie-dye Blended Drinks
- Disruptive innovation opportunity: Creating unique and visually appealing color combinations in beverages to attract customers.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Introducing limited-edition and visually appealing beverages to drive customer excitement and sales.
