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Berry Mash-Up Mints

The Tic Tac Big Berry Adventure Brings a New Flavor to the Classic Mints

— October 1, 2020 — Marketing
The Tic Tac Big Berry Adventure candies are one of the latest offerings from the Ferrero-owned brand for the US market that will provide consumers with an alternative way to freshen their breath. The product comes in response to a 2019 US report that was cited by Ferrero which found that 52% of respondents who bought gums, mints or other kinds of breath fresheners would be interested in a larger variety of fruit-forward flavors. The mints come in one and 3.4 ounce packs, and are being rolled out to retailers nationwide now.

VP Marketing, Tic Tac North America at Ferrero USA Felipe Riera Michelotti spoke on the new Tic Tac Big Berry Adventure candies saying, "Fruity flavors have always performed well for Tic Tac, but over the past few months we’ve seen an uptick in demand for this taste profile. Tic Tac sales and industry reports are showing mint and gum users are seeking out other refreshing flavors beyond traditional mint. With Big Berry Adventure, we decided to introduce not one, but two fruity flavors in one pack. This new pair will be sure to add a pop of playful refreshment in a way that only Tic Tac can.”