In an effort to raise awareness about cancer, addiction, and mental health, renowned greeting card company PAPYRUS partnered with startup Thoughtful Human to launch a contemporary range of greeting cards. Thoughtful Human is a zero-waste greeting card company and these supportive greeting cards eco-friendly and created without plastic on seed paper that, when planted, grow to be wildflowers.
The collection tackles these underrepresented issues to create a dialogue for those facing problems that remain highly stigmatized. The cards encourage us to embrace difficult and uncomfortable conversations to support our loved ones. Thoughtful Human co-founder, Ali O'Grady, commented: "Cards aren’t going to solve complex health and mental health issues, but actively reaching out, asking the hard questions, and creating the space for real conversations — it’s where we can all begin.”
10% of sales from select cards will be donated to pancreatic cancer research by the American Cancer Society.
What Makes This Trend Stand Out
- Eco-friendly Greeting Cards
- There is an opportunity for companies to create more eco-friendly options in the greeting card industry by utilizing materials such as seed paper.
- Awareness-oriented Greeting Cards
- Opportunities exist for companies to create greeting card collections that raise awareness about important but underrepresented issues such as mental health, addiction, and cancer.
- Encouragement of Dialogue
- There is an opportunity to create greeting cards that encourage uncomfortable conversations surrounding important issues and support loved ones facing challenges.
Sectors Adopting This
- Greeting Card Industry
- The greeting card industry can innovate by offering more eco-friendly and awareness-oriented options that encourage dialogue and support for customers.
- Eco-friendly Industry
- There is an opportunity for the eco-friendly industry to partner with greeting card companies and provide more sustainable materials for card production.
- Health Awareness Industry
- Companies in the health awareness industry have the potential to partner with greeting card companies and create collections to raise awareness for important health issues and promote dialogue.
