Hallmark partnered with poet and artist Morgan Harper Nichols to create poetic greeting cards and gifts as part of the Real Stories collection. The cards touch on themes like hope, self-acceptance and perseverance and they inspire with colorful designs and heartfelt words.
The Real Stories collection debuted in 2021 and Hallmark's intention behind it was to help consumers support their loved ones through a wide range of real-life experiences that range from difficult and bittersweet to joyful. Inside the Morgan Harper Nichols Real Stories collection, customers will find 24 comforting greeting cards and a variety of gifts, such as a travel mug, easel calendar, cube caddy, tea towel and an uplifting daily affirmation set.
Why This Trend Is Growing
- Poetic Greeting Cards
- Opportunity for collaboration within gift and stationery industry to create personalized, heartfelt designs.
- Real Stories Collection
- Potential for other brands to create similar collections that touch on themes of hope, perseverance and self-acceptance.
- Art/design Collaboration
- Opportunity for artists and designers to team up with brands to create unique and meaningful products.
Industries Being Reshaped
- Gift and Stationery
- Chance for the gift and stationery industry to offer more personalized and heartfelt products.
- Art and Design
- Opportunity for artists and designers to collaborate and create products for various industries.
- Marketing and Advertising
- Potential for companies to utilize heartfelt themes and collaborate with artists to create meaningful campaigns and products.
