Intel's latest campaign, 'The Ultrabook Project,' features the company's director of creative innovation and member of The Black Eyed Peas, will.i.am.
For The Ultrabook Project, will.i.am will go on a year-long exploration of 12 different cities around the world, from Mexico to Korea. At these different cities, he will collaborate with local music artists and find inspiration -- from the city's fashion, architecture and more -- to create and produce 12 new and unique music pieces using his Intel Ultrabook.
What's more, fans are encouraged to participate in The Ultrabook Project. They are given the chance to listen to the different music pieces via 10,000 free downloads on Intel's website and are also invited to interact with the project using Razorfish's interactive music player, Timeline. Fans can watch the will.i.am's multi-city tour, listen to the music he creates, make their own comments and share it with friends.