Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Seniora Fork Chair

 - Oct 5, 2006   Updated: Apr 21 2011
References: coroflot & gushmagazine
Ignacio Ruiz Gutierrez H., who is only 20 years old from Mexico, is already winning awards for his industrial pieces. The Seniora Fork Chair is made from wood and is currently only available as a single piece. It took 3rd place at the 2006 Andreu World International Design Competition.

Implications - This fork chair is an example of two pieces from everyday life combined to create a truly fascinating and familiar design piece. Consumers respond well to this tactic because it feeds off of what the consumer already knows, but is still something new and quirky. Though today's consumer does value things that are new and current, they still enjoy an element of familiarity.