Strange Soil Masks

Mattia Casalegno's 'The Open' is an Odd Sensory Installation

If you ever wondered what it would be like to have a slab of grassy soil pressed against your face, 'The Open' is just what you have been waiting for. An odd mask, it secures to your head for a unique sensory experience. Of course, you could just lay down on a fresh patch of earth in the summer.

Put together by Mattia Casalegno, 'The Open' also feeds the sound of your breath into headphones. By obscuring the wearer's vision, it plays up both olfactory and auditory senses. According to Casalegno, 'The Open' "plays with the Deleuzian notion of 'ritornell' (refrain), and about the quality of sound to define a territory."

Sensory Mask Experiences
Opportunities to create unique sensory experiences using masks and other wearable devices.
Multi-sensory Installations
The creation of interactive spaces that stimulate multiple senses for an immersive experience.
Deleuzian-inspired Art
Art installations and experiences that explore the philosophy of Gilles Deleuze and its relation to sensory perception.

Who This Affects Most

Art and Installation Design
Opportunities for artists and designers to create innovative installations that play with sensory perception.
Wellness and Meditation
Opportunities to use sensory masks and installations in wellness and meditation practices for a unique mind-body experience.
Performance and Entertainment
Opportunities to incorporate sensory masks and installations in performances and entertainment events for a multi-sensory experience.
SCORE
1.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 8%
Freshness 8%