The Macula is a video-mapping company that uses 3D projection on outdoor objects. Their videos are astonishing and one-of-a-kind. Their latest project takes us to the city of Prague, Czech Republic to honor the 600-year-old Old Town Square that nests in the heart of the city.
The Macula made a projected video reviving the old structure and displaying its life through the times. It's an illusion that one wouldn't want to miss.
Implications - Combining science and art is an example of how projections on buildings appeal to a variety of consumers who enjoy visual stimulation. Companies should continue to think of ways to educate their consumers on the technology behind their products, while keeping them interested with striking visuals.