Leandro Erlich was recently commissioned to create The Building which is a replica artwork and is found in the Liberty Science Center. The new installation invites visitors to cling from the windows and balconies of what appears to be a brick structure. The Building is a new extension of the artist's famous Bâtiment participatory series, which is modeled after notable architecture from Paris, Buenos Aires, Donetsk, Paris, London, and the Echigo-Tsumari region of Japan.
Each global installation is inspired by design codes of its influence, which is why the latest NYC-themed installation has a brick store storefront, fire escapes, a deli, steel balconies throughout, and an air-conditioning unit. The optical illusion starts at the floor with a mirror positioned perpendicular to the art.
Image Credit: Liberty Science Center
What's Driving This Trend
- Replica Artworks
- There is an opportunity for artists to create optical illusion replicas of famous buildings around the world.
- Interactive Installations
- Creating interactive installations in public spaces can be used as a form of experiential marketing, providing customers with an innovative and memorable experience.
- Art and Technology
- Incorporating technology into artworks can add an extra layer of engagement for viewers.
Who This Affects Most
- Art Galleries
- Art galleries can commission replica artworks that utilize optical illusions and interact with viewers to attract a larger audience.
- Tourism
- Cities and countries can create interactive installations of their notable architecture to boost tourism and offer a unique experience for visitors.
- Advertising
- Advertisers can use interactive installations as a form of experiential marketing, allowing customers to interact with their brand in a unique and memorable way.
