The EM District is a luxury shopping center in Bangkok that has created the world's first pop-up beach experience. The colorful activation infuses the shopping experience with unexpected moments of delight by offering a playful environment to relax and unwind in during a busy day at the mall.
Given that Bangkok is generally the starting point for travelers beginning a South East Asia journey, the EM District's pop-up beach demonstrates an interest in memorable experiences that provide consumers with even a momentary escape from reality. Different sun-drenched cities represented in the EM District's beach zone include Miami, Bondi, Ipanema, Phuket, Phangan and Mykonos.
The beach pop-up is a vibrant activation that is sure to inspire excitement and engagement in shoppers.