London designer Giles Miller created 'The Bolt' for Clerkenwell Design Week. The pavilion stands in St. John's Square, and its lightning bolt-shaped louvers give it a rough, spiky appearance, like a hedgehog bristling its quills or a burr primed to latch onto an animal.
Miller built The Bolt in collaboration with Shinola. It is meant to honor and reference the brand's Detroit factory, and the black painted lightning bolts both resemble the stacks of fresh leather that dot the factory as well as Shinola's own logo and motif. Those louvers serve a third, practical purpose as well: they're each angled precisely, by hand, in order to control the amount of light that makes it into the inside of the pavilion. There are approximately 8,000 bolts in all.
What Makes This Trend Stand Out
- Sculptural Architecture
- Creating unique and visually striking structures using unconventional materials and shapes.
- Branding Through Design
- Incorporating brand identity into architectural elements to create a cohesive and memorable visual experience.
- Customized Lighting Solutions
- Exploring innovative ways to control and manipulate natural light within architectural structures.
Sectors Adopting This
- Architecture and Design
- Opportunity to push the boundaries of traditional architecture and create structures that evoke strong emotions and brand recognition.
- Retail and Fashion
- Opportunity to use architecture as a branding tool, creating immersive brand experiences that resonate with consumers.
- Lighting and Technology
- Opportunity to develop customized lighting solutions that enhance the functionality and aesthetics of architectural designs.
