The Better Fish is the name of Australis Aquaculture's flagship line of frozen Fair-Trade-certified Barramundi. Following the success of this health-focused and convenient food range, the brand is debuting two new flavor varieties to be rolled out Nationwide in 2022. The two new options that consumers can choose from include Better Fish Tuscan Herb Butter and Crispy Fish Tenders. These two flavors are joining the already extremely popular Lemon Herb Butter and Garlic Teriyaki.
Australis Aquaculture is known as "the world's leading producer of Barramundi," which is a white fish that is experiencing exponential growth in the US. The Tuscan Herb Butter Barramundi features individually wrapped Barramundi portions, glazed in "buttery tomato, garlic, and chive sauce." The Better Fish Crispy Fish Tenders, on the other hand, boat lightly breaded Barramundi pieces.
Image Credit: Australis Aquaculture
What's Driving This Trend
- Frozen Seafood Convenience
- Opportunity for disruptive innovation in creating new and unique flavors and packaging designs for frozen seafood products to cater to health-conscious and busy consumers.
- Fair-trade Seafood Certification
- Opportunity for disruptive innovation in expanding fair-trade certification and sustainability practices to other seafood products to align with consumer values and attract market share.
- Alternative White Fish Varieties
- Opportunity for disruptive innovation in researching and promoting lesser-known white fish varieties to appeal to consumers looking for unique and sustainable protein sources.
Who This Affects Most
- Frozen Food Industry
- Opportunity for disruptive innovation in developing new and unique frozen seafood products that cater to health-conscious and busy consumers, as well as promoting sustainability and fair-trade certification practices.
- Seafood Industry
- Opportunity for disruptive innovation in researching and promoting lesser-known white fish varieties, as well as expanding fair-trade certification and sustainability practices to align with consumer values and attract market share.
- Alternative Protein Industry
- Opportunity for disruptive innovation in promoting white fish as a sustainable and unique protein source to appeal to consumers looking for alternative options to traditional meat sources.
