With messages that read "I like it hot," "I like it fresh" and "I like it sweet," these posters by Bittersuite raise awareness that you can get a taste of Thailand from the new dishes at Simply Asia.
The campaign involved targeting top bloggers in South Africa and asking them to pick the word that described them best—Sweet, Fresh or Hot. Each poster features a different aspect of Thailand, including Buddhism, dancers, cultural clothing, food and sports like Muay Thai. The chosen online influencers became part of a competition to raise the most awareness online and in the end, they received a set of the limited posters along with a pair of chopsticks.
Although it's easier to spot as an embossed detail on the actual prints, there's a very subtle Simply Asia logo on the bottom right corner of the posters.